· KlyverAI Editorial Team · AEO · 5 min read
What Schema Markup Do I Need for Answer Engine Optimisation?
Schema markup is the language that tells machines what your content means, not just what it says. For AEO, the right schema types make the difference between content that extraction systems understand clearly and content they have to guess at.
A 2023 analysis by Schema App found that pages with FAQ schema appeared in featured positions — featured snippets, People Also Ask, AI Overviews — at twice the rate of equivalent pages without schema markup.
FAQ schema
FAQ schema marks up question-and-answer content explicitly. Use it on: service pages with common questions, blog posts with FAQ sections, support pages, and any landing page addressing specific customer questions. Google’s guidelines state that FAQ schema should only mark up content that appears visibly on the page.
HowTo schema
HowTo schema marks up step-by-step instructional content. Use it on any page that explains a process. Each step includes a name and descriptive text. HowTo schema can also include estimated time and cost for additional rich result eligibility.
Article schema
Article schema marks up editorial content and provides essential metadata AI systems use to assess credibility: authorship, publication date, and publisher identity. Every blog post should have Article schema with headline, author URL, publisher details, datePublished, and dateModified fields. The dateModified field is commonly omitted and directly affects how AI systems assess content freshness.
Organisation schema
Organisation schema belongs on your homepage and establishes your entity identity for AI systems. Include: name, url, logo, description, foundingDate, areaServed, and sameAs. The sameAs property explicitly connects your entity across platforms — it is the most commonly omitted field in Organisation schema and one of the most important for GEO.
BreadcrumbList schema
Breadcrumb schema helps AI systems understand the structure of your site and the relationship between pages, which is an indirect but meaningful signal for topical authority. Add it to every blog post and service page.
Person schema
Person schema declares your author’s expertise in a machine-readable format. Include: name, jobTitle, worksFor (linking to your Organisation entity), url (linking to their bio page), and sameAs (linking to their LinkedIn profile). This is one of the most commonly missing schema types on agency sites and has a direct impact on EEAT scoring.
Implementation: JSON-LD in Astrowind
In Astrowind MDX, use the exported const + set:html pattern to avoid acorn parser errors:
export const mySchema = {"@context": "https://schema.org", "@type": "FAQPage", ...};
<script type="application/ld+json" set:html={JSON.stringify(mySchema)}></script>Validate every implementation at search.google.com/test/rich-results before publishing. Run validation after every schema change — errors prevent rich result eligibility.
Work with KlyverAI
KlyverAI is a specialist GEO, AEO, and SEO agency serving clients globally. If this post raised questions about your own AI search visibility, the fastest next step is a free audit. We check your current GEO and AEO signals, identify the specific gaps holding you back, and give you a prioritised action list — at no cost and with no obligation.
Get your free GEO and AEO audit at klyverai.com →
Prioritising which pages to mark up first
Homepage: Organisation schema. Service pages: FAQ schema targeting buyer questions. Blog posts: Article schema plus FAQ schema for posts with Q&A sections. Contact and About pages: Person schema for named team members.
FAQ
What schema markup is most important for AEO?
FAQ schema is the highest-priority schema type for AEO on most websites. It explicitly marks up question-answer pairs, enabling rich results in Google and helping AI extraction systems identify citable content. HowTo schema is the second priority for any process-based or instructional content.
Does schema markup directly affect AI citations?
Schema markup improves AI citation probability indirectly. It helps AI systems identify and parse content more accurately, increasing the chance
How do I add schema markup to my website?
Add schema markup as JSON-LD in the head section of your HTML, or inject it via Google Tag Manager. JSON-LD is Google’s recommended format and is easiest to maintain. Validate your markup using Google’s Rich Results Test at search.google.com/test/rich-results before publishing.
Can I add FAQ schema if my FAQ is in a collapsible accordion?
Yes, as long as the content is present in the HTML. However, Google has noted that content accessible only behind interaction may receive less weight. For maximum performance, ensure FAQ content is visible on page load.
What happens if my schema has errors?
Schema errors prevent rich result eligibility but do not cause ranking penalties. Fix errors as soon as they are identified. Google Search Console reports schema errors under the Enhancements section.
Written by the KlyverAI Editorial Team. KlyverAI is a global specialist agency in Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and SEO. We help brands appear in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and traditional search. All posts are reviewed for accuracy and updated when the landscape changes. Learn more about KlyverAI →
