Technical SEO

Yes, page speed affects SEO. But probably not in the way most people think. Here is exactly what Google measures, what the thresholds are, and where to focus your effort.

Crawl errors stop Google from indexing your pages and most site owners never notice. Here is exactly how to find, understand, and fix every type in the current Search Console interface.

Robots.txt and noindex both stop Google from showing your pages but they work at completely different stages. Using the wrong one is one of the most common technical SEO mistakes.